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Jul 2009 - With continuing population growth, rising incomes and urbanization, food demand will roughly double in the next fifty years and thus we must make better use of water along with whole chain from the farm to the market while preserving and restoring healthy ecosystems.  
Jul 2009 - Water is part of any production process. We need it to grow apples, as well as produce a packet of crisps. The amount of water needed in this process depends where we are because climate and agricultural practices will be the most important players.  
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