More efficient and inclusive value chains
FAO has been working closely with the European Bank for Reconstruction and Development (EBRD) to develop more efficient and inclusive value chains. In Serbia, they have introduced the use of geographical indications for horticulture products − a status that assures consumers of a product's quality, origin and reputation. They are working with Nectar, for example, a leading juice drinks company in the Western Balkans, to develop origin-based labels for Serbian fresh and processed fruit products such as the sour cherry. FAO and EBRD are also partnering with the Serbian Ministry of Agriculture and Carnex, Serbia's top meat producing company, to develop public quality labels for Serbian meat and meat products. Having such a status can help producers set their products apart and gain a better foothold in domestic and international markets.