The Società di Ortoflorofrutticoltura Italiana (SOI), or Italian Society of Horticulture, Floriculture, and Fruit Growing, is a prominent Italian scientific society founded in 1886. SOI is dedicated to advancing research, promoting innovation, and improving practices in horticulture, floriculture, and fruit cultivation. The society serves as a key platform for professionals in the sector, including farmers, researchers, industry experts, and policymakers, facilitating collaboration and the exchange of knowledge. SOI also organizes conferences, publishes research, and supports initiatives aimed at improving sustainability and productivity in these agricultural sectors.