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DreamWorks Animation

Objective(s) of the engagement

FAO partnered with DreamWorks Animation LLC, the United Nations Creative Community Outreach Initiative and the UN Foundation to mark the International Year of Fruits and Vegetables with a digital campaign using the positive, colorful Trolls characters. #TrollsFoodHeroes encouraged children to “be a food hero like the Trolls” and “eat more fruits and vegetables”, “eat all kinds of fruits and vegetables” and “don't waste fruits and vegetables”. [26 Nov 2021 – 28 Feb 2022]

Thematic area of partnership
Nutrition, Environment, Life
GEOGRAPHIC FOCUS
Global, Global or Regional
Engagement Mechanisms
Advocacy and communication, SDG advocacy
Progress to date
  • A 60-second video and a 15-second video were created.
  • Four social media cards with campaign messages were created.
  • The campaign assets were translated into all official UN languages, plus Bahasa Indonesia, Hindi, Italian, Kiswahili, Portuguese and Serbian.
  • The campaign was featured on FAO.org home page and in the IYFV closing ceremony
  • The campaign was promoted digitally by all partners and featured on un.org/ActNow website and app
  • A campaign poster and flyer was created by FAO Serbia and distributed to kindergartens and elementary schools nationwide
  • The campaign will be highlighted in FAO / UNICEF School Food and Nutrition Education capacity building materials as an example of effective engagement with children.

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Related SDGs
Country of registry
United States of America
Partner Website
https://www.dreamworks.com/
Related Video