Landare is one of the Spanish State’s pioneer consumer associations. Founded in 1991 by individuals involved in antimilitarist and anarchist groups, Landare has since evolved alongside social change and unrest. Today, 2600 families from Pamplona (Iruña) meet and acquire foodstuffs in Landare’s two premises which employ 25 workers. Landare can, without doubt, make many contributions to the debate on alternative marketing and its promotion of change.