The Cost of Less: Interactive Workshop on Scarcity, Decision-Making, and Food Security
Wednesday 15 October
11.00 - 12.30
Acceleration Zone (D085)
“The Cost of Less: Interactive Workshop on Scarcity, Decision-Making, and Food Security” is an immersive, behavioural science workshop designed to explore how scarcity influences human decision-making. Through visual stimuli—ranging from harsh, resource-deprived settings to serene, sustainable landscapes—participants will experience the psychology of scarcity firsthand and discuss ramifications for agrifood systems actors and the choices they face every day.
This interactive session blends an interactive experience with reflective discussion to deepen participants’ understanding of how scarcity shapes decisions and drive broader development discussions. Featuring a closing intervention (or video) from Eldar Shafir (Princeton University), the session will call highlight the cost-benefit of anticipatory, preventive action to promote a “Better Environment and Future for All” while also sparking debate around the implications on project/programme design posed by these behavioural insights.
Targeting FAO colleagues, donors, and global partners, the workshop offers a unique, evidence-informed platform for reimagining the role of behavioural science in agrifood systems transformation and climate resilience.
Speakers
Dr. Vincent Martin is the Director of the FAO Office of Innovation, leading the Organization’s innovation agenda as part of the Science and Innovation Strategy. With more than 30 years of experience in science, research, and policy as they relate to food security and health, he has held several official positions in the French government, the FAO and the UN in Zimbabwe, China, DPR Korea, Senegal and Guinea. A veterinary epidemiologist by training, Dr. Martin is known for integrating innovation into development, humanitarian, and epidemic response strategies. He holds a Doctorate in Veterinary Medicine, a Ph.D. in Agronomic Sciences, and advanced degrees in epidemiology and statistics, and livestock production.
Executive Director, Yale Research Initiative on Innovation and Scale (Y-RISE), Yale University
Neela is the executive director at the Yale Research Initiative on Innovation and Scale (Y-RISE) at Yale University, which focuses on developing the science around scaling policy interventions. Neela is a behavioral scientist by training with phenomenal experience in multiple areas such as consulting, teaching, researching, and writing. Prior to joining Yale, among her many roles, she helped set up the Centre for Social and Behaviour Change (CSBC) at Ashoka University, where she also served as a director for a few years. Neela holds a PhD in marketing from the Wharton School at the University of Pennsylvania and an MBA from the Indian Institute of Management Calcutta.
Eldar Shafir is a Professor of Behavioural Science and Public Policy, Professor of Psychology and Public Affairs, and the Inaugural Director of Princeton’s Kahneman-Treisman Center for Behavioural Science and Public Policy. A Princeton faculty member since 1989, he studies decision-making, cognitive science, and behavioral economics. His recent research has focused on decision-making in contexts of poverty and on the application of behavioural research to policy.
He is Past President of the Society for Judgment and Decision Making, and served as Vice-Chair of the World Economic Forum’s Global Agenda Council on Behaviour, and member of the Forum’s Global Council on the Future of Behavioural Sciences. He is co-founder and scientific director at ideas42, a social science R&D lab. In 2012 President Barack Obama appointed him to the President's Advisory Council on Financial Capability. He has received several awards, including a Guggenheim Fellowship, and the William James Book Award. He was named one of Foreign Policy Magazine’s 100 Leading Global Thinkers of 2013, and was elected fellow of the American Academy of Arts and Sciences. He is the editor of The Behavioural Foundations of Public Policy (2012) and co-author, with Sendhil Mullainathan, of Scarcity: Why Having Too Little Means So Much (2013).
Shafir received his B.A. from Brown University and his Ph.D. from the Massachusetts Institute of Technology.