The pineapple value chain is a priority sector for the Government of Suriname to drive the diversification of the economy, which has been largely dependent on the extractive industry. The recent decrease in global demand for aluminum and sharp declines in the market prices of oil and gold have put pressure on the government to rethink its economic model. To this purpose, agriculture and agribusiness have been identified as key development areas, with pineapple being one of the commodities of focus. In collaboration with relevant ministries in Suriname, ASTA has engaged with actors at all stages of the value chain (VC) to analyse the strengths and weaknesses of the pineapple sector. Based on the diagnostic findings, a 2030 vision for an upgraded value chain was proposed and has gained widespread buy-in.