Fifty-two new programmes aimed at promoting EU agri-food products in Europe and across the world have been approved by the European Commission. Covering a wide range of foods from dairy products and olive oil to fruit and vegetables and meat products, these programmes are supported by grants from the EU's common agricultural policy budget.

The programmes are designed to help producers in the EU agri-food sector communicate about the quality of their products, with a view to opening new markets and building on their existing market share. They focus on a number of priorities such as highlighting the quality of European food, on specific market sectors, or on specific countries and/or regions.