More and more farmers in some of the poorest areas of southern and central Kenya are working their land and selling their produce as a group, based on agreements with buyers. This way of farming gives poor farmers more negotiating and market power, and helps them better plan what and how much to grow. They also have a clear idea of their produce’s price and best time to sell it. Since 2015, some 15,000 farmers have been joining forces to form groups and practice collective marketing. Each group has 15-30 farmers, and a few farmers’ groups constitute a community-based organization (CBO), which is normally registered with the county government.