Massimo Rainieri, an accomplished Italian actor, singer and playwright, has long
used his immense popularity as a performer and an actor to speak out on social
He has regularly participated in campaigns to draw attention
to the less privileged in his home country, and he has often urged his audiences
to show solidarity with the under privileged.
When he was appointed FAO Ambassador in 2002 he said: "I am in a
privileged position. Every morning I wake up thinking how lucky
I am for the things I have received in life. If I can help FAO to
convey their worthwhile message, by giving poor people a chance
to live and a chance in life, then this is, in a small way, my way
of repaying the debt."