James Norton, 34, London, UK. Graduated with a degree from the School of Agriculture, Policy and Development in the University of Reading, London. Aquired a Master's in Food Economic and Marketing and took on a professional career in pest control. Has never worked directly in the agriculture sector, but worked as a pest control consultant to medium-sized farms in Southern UK for four years. Currently has focused more on on marketing and advertizing for commercial pest control companies in London, pushing the boundries of pest control technologies. His current employer is a medium-sized London pest control company Fantastic Pest Control , specialized in rodent and insect extermination. The company's business has moved dramatically more to rural London areas in recent years, and James has been assigned the task of contacting UK professionals to partner with in the job of outdoors pest control.