Working for better production; better nutrition; better environment; and better life, leaving no one behind. FAO works with Goodwill Ambassadors and Champions across campaigns and initiatives to inspire people around the globe to engage with FAO's work on achieving global food security.
At a time when escalating threats demand that we act without delay to safeguard life, transform our agrifood systems to future-proof our planet and lock in sustainable outcomes, these valued individuals are making a significant impact.
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Highlights
News
Brazil’s Rosângela “Janja” Lula da Silva designated FAO Special Goodwill Champion Against Hunger
In this capacity, Madame Lula da Silva will advocate for food security, women’s empowerment, and sustainable agrifood systems.
News
World Food Day 2025: Global voices unite to envision sustainable foods futures
FAO hosts four thematic sessions to explore the future of agrifood systems through the lens of the Four Betters.
News
Italian Rugby Federation joins FAO Champions community
Marking FAO’s 80th anniversary with a shared commitment to healthy diets, sustainability and youth engagement.
STORY
A day to celebrate cotton
Nigerian fashion designer, Alphadi, joins students from Rome’s Academy of Fashion to celebrate African cotton on World Cotton Day.
News
Chef Fatmata Binta designated FAO Regional Goodwill Ambassador for Africa
FAO announced the designation of chef Fatmata Binta, an award-winning culinary innovator, as FAO regional Goodwill Ambassador for Africa.
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Campaigns
FAO and 11 Latin American chefs raise awareness on food waste
Through a social media challenge, the #SinDesperdicioChallenge seeks to inspire households across the region to make the most of their food and reduce waste.
Featured Videos
The Federazione Italiana Rugby tackles food loss and waste through the power of sport
29/09/2025
On the International Day of Awareness of Food Loss and Waste, the Federazione Italiana Rugby takes the field to show how the power of sport can inspire...