Regional Knowledge Platform on One Country One Priority Product (OCOP) in Asia and the Pacific

This section presents case studies that showcase the rich and diverse experiences of Asia-Pacific countries on their stories and approaches on sustainable development of Special Agricultural Products (SAPs). It contains four categories of case studies:

    (1) Country-based case studies;

    (2) Village-based case studies;

    (3) Product-based case studies;

    (4) Issues/innovative solutions-based case studies.


The One Tambon One Product (OTOP) programme was launched in 2001 as a measure to strengthen the communities to improve the well-being of the people by producing or managing locally available resources including local wisdom into quality products. While the producers who were prospective or already producing good products could utilize the opportunities given well....


Kampot pepper has not only expanded export volume to new high-value markets, but also gained a significant price premium following the establishment of the geographical indication (GI). The Ministry of Commerce has rigorous mechanisms in place to maintain the credibility of the GI status for export markets.


Nearly-extinct crested Ibis (Nipponia nippon) habitat is protected through trinity harmonious development of organic industry, eco-tourism and targeted poverty alleviation. The world population of crested ibis increased from seven in 1981 to over 7 000 in 2021, of which more than 3 000 birds were in Hanzhong city where Yang county belong.


In September 2021, the Decade Initiative on Geographical Indications Environment & Sustainability (GIES) 2021–2030 was launched in China. GIES promotes monitoring of the ecological environment related to the geographical habitat and product development, by using the Internet of Things (IoT) and big data system...


The One Commune One Product (OCOP) programme is implemented nationally in Viet Nam as a rural economic development strategy since 2018, by building on the provincial initiatives and the experiences from Japan and Thailand. It is a key program for rural economic development in the direction of promoting and adding value to internal resources...


Xinzhai village of Baoshan city in Yunnan province is known as the number one coffee village in China, despite being off the coffee belt. Lujiang town, where Xinzhai is located, is the birthplace of large-scale coffee production in China, dating back to 1952.