XVIII edition - International Master in Agro-food Marketing for the next academic years 2021-2023

The CIHEAM ACTION PLAN 2025 for the Mediterranean (CAPMED 2025) that promotes cooperation activities establishes 15 thematic priorities of its Strategic Agenda 2025. One of these priorities is the "Reduction of agricultural losses and food waste along the food chains ", reducing the waste of food its a global priority that requires actions to move towards a sustainable agri-food system. This is an urgent and multidimensional challenge that must be faced through the combination of research strategies.

In the face of demographic, food and climate challenges, more and better must be produced with fewer resources. To improve food security and protect the planet, it is necessary to improve knowledge in agricultural production and natural resources, update information, and improve in marketing techniques. This Master presents a global and integrated vision of the components of agribusiness marketing and traditional markets for agricultural products, the study of consumer behavior and the design of marketing plans for agrifood companies. For this reason, the training of specialists in agri-food marketing becomes more important.

It is an urgent and multidimensional challenge that must be faced through the combination of research strategies, awareness strategies and viable marketing alternatives.

This Master allows the participants to:

- Acquire experience in the analysis and design of marketing plans implemented by agri-food companies.
- Develop capacities in the treatment of problems related with agro-food marketing within the scope of the public and private sectors.
- Training in the logistics and distribution: planning process, implementing and controlling the efficient flow and storage of products, services: transportation, warehousing, purchasing and distribution, involving as well suppliers and consumers (education campaigns in order to reduce food waste at home).

The programme of the first year consists of seven core modules addressing the entire agro-food marketing process through lectures, case studies, group dynamics, practicals with statistical software packages, individual and group projects, round tables and technical visits to agro-food firms.

The Master will be delivered in blended learning format, combining online learning with face-to-face classroom lectures. In response to the Covid-19 pandemic, the academic programme will be given online with live interactive classes. When the national and international situation regains normality, students will attend lectures in person. Physical attendance to lectures will not begin under any circumstances before January 2022.

More information at: http://www.masteragrofoodmarketing.com/

Candidates may apply online at: www.admission.iamz.ciheam.org