The Government of the Sultanate of Oman recognizes the vital role of agricultural extension and related support services and thus constantly strives to reinvent and align it to the needs of the market. In this context, the “Strengthening Extension and Support services system” project was launched in 2019, with the aim of enhancing the market orientation of extension and related support services to contribute to increasing productivity, profitability, and improving livelihoods of small- and medium scale men and women producers in line with the national development priorities in Oman.