Upgrading Rice Value Chains: Experimental Evidence from 11 African Markets
2014
This article describes the use of experimental auctions to determine the consumers’ willingness-to-pay for different rice products in 11 different African markets. The difference between the willingness-to-pay price and the market price gives an indication of the consumer surplus. The experimental results suggest that domestic rice can compete with imported rice in urban markets if its intrinsic and extrinsic quality attributes are better tailored to urban consumer preferences. This is important for policy makers who are currently implementing ambitious national rice development strategies throughout Africa.
Countries: Algeria, Angola, Benin, Botswana, Burkina Faso, Burundi, Cabo Verde, Cameroon, Central African Republic, Chad, Comoros, Congo, Côte d'Ivoire, Democratic Republic of the Congo, Djibouti, Egypt, Equatorial Guinea, Eritrea, Ethiopia, Gabon, Gambia, Ghana, Guinea, Guinea-Bissau, Kenya, Lesotho, Liberia, Libya, Madagascar, Malawi, Mali, Mauritania, Mauritius, Mayotte, Morocco, Mozambique, Namibia, Niger, Nigeria, Réunion, Rwanda, Saint Helena Ascension and Tristan da Cunha, Sao Tome and Principe, Senegal, Seychelles, Sierra Leone, Somalia, South Africa, South Sudan, Sudan, Swaziland, Togo, Tunisia, Uganda, United Republic of Tanzania, Western Sahara, Zambia, Zimbabwe
Commodities: Rice
Topics: Consumer value, End-market analysis
Personal author: Matty Demont, Maïmouna Ndour
Publisher: Elsevier B. V.
Type: Discussion
Format: Document
References (Download): EN
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