The Institute for Medicinal Plants Research "Dr. Josif Pančić" (IMPR) is one of Serbia's leading research institutions dedicated to the research, conservation, and sustainable use of Medicinal and Aromatic Plants (MAPs). With over 75 years of experience, IMPR combines scientific research, product development, and industry collaboration to advance the field of phytopharmacy and herbal medicine. IMPR specializes in the scientific identification, cultivation, and processing of MAPs, integrating traditional knowledge with modern scientific methods. The Institute also plays a crucial role in biodiversity conservation, studying Serbia's rich wild MAP resources and promoting sustainable harvesting and cultivation practices.