The Brazilian Society of Floriculture and Ornamental Plants (Sociedade Brasileira de Floricultura e Plantas Ornamentais, or SBFlora) is a professional organization in Brazil dedicated to the study, research, and development of floriculture and ornamental plant industries. The society brings together researchers, growers, landscapers, and industry professionals working on the cultivation, breeding, and commercialization of flowers and ornamental plants. SBFlora promotes scientific research, innovation, and the exchange of knowledge through conferences, workshops, and publications. The society plays a key role in advancing sustainable practices, improving plant quality, and supporting the growth of the ornamental plant sector in Brazil.