Amy O'Donnell

Amy O'Donnell

Organization type Civil Society Organization/NGO
Country United Kingdom of Great Britain and Northern Ireland

This member participated in the following Forums

Forum Forum: "ICT for Data Collection, Monitoring and Evaluation" June, 2012

Question 1: ICTs for collecting agricultural, socio-economic, or M&E data (Open 11 June)

Submitted by Amy O'Donnell on Thu, 06/14/2012 - 15:18

Thanks so much for this insight, Rabiu. I agree that agricultural advice needs to be inherently local - local weather, local prices, local challenges - so the relevance of programming is imperative. There is also such a need to be accurate and up-to-date. Maybe thats why the need for participatory dialogue is so important so listeners have opportunity to guide and contribute content, ensuring its appropriateness. But it sounds like the challenge is a central place for the organisation of this? Would the stations ever offer airtime to someone interested in leading this? 

Thats so interesting to hear about international broadcasts - do you worry that being international that this "local relevance" is lost? Are they popular with local people?

I'm no expert on setting up a radio but could put you in touch with Joseph if you are interested to hear his experiences? Otherwise resources like the following might help: 

http://www.hamuniverse.com/setuphamstation.html

http://www.hamlife.co.uk/categoryRender.asp?categoryID=3654

http://voices.yahoo.com/how-set-own-fm-radio-station-licensing-274533.html

http://www.clydebroadcast.com/img/bank/SettingStation.pdf

 

 

Submitted by Amy O'Donnell on Wed, 06/13/2012 - 19:14

Hi Rabiu, Great to hear about your experiences and agree that certain contexts may present challenges to the application of using radio. I suppose if there is any benefit, agricultural advice is a relatively uncontraversial topic for the airwaves but its shocking to hear how little coverage it gets in your experience.  Why do you think the interactive state run programming doesn't cover agriculture - is to do with the audience who tunes in? 

I was wondering your thoughts on HAM or amateur radio? Many innovators I have heard about set up their own agricultural advice programmes - like Joseph Seikiku in Tanzania or in the case of The Organic Farmer I mentioned above, John actually records programmes which are broadcast via larger stations including the national Kenyan Broadcasting Coorperation.

In addition, do you hear about people listening to diaspora radio or international broadcasts via shortwave? 

 

I know Community Radio across Africa grew over 1,000% from 2000-2006 but many face challenges of financial sustainability. For me, its important to ask: how can stations tap into sensible revenue streams relevant to listeners (especially farmers) to ensure survival?

Submitted by Amy O'Donnell on Tue, 06/12/2012 - 15:32

I've been interested in following the way other communications tools - like radio, TV and newspaper - can be used in combination with mobile to expand their reach. There's a project callled "The Organic Farmer" in Kenya who started with a magazine on agricultural advice but realised it didn't reach the most remote farmers. So John Cheburet started a radio program on Milele and KBC to expand reach. At one stage many farmers highlighted a disease killing chickens and sent in SMS evidence and also MMS picture messages. Using FrontlineSMS to organise messages, John gathered evidence and presented it to farming experts on the radio who diagnosed it as "Newcastle" disease and he also involved an MP in organising vaccination schedules.

I think this shows the power in using radio to expand reach to widen the net for gathering even more evidence and how powerful community contributons can be. Radio also closes the feedback loop as farmers tune in to hear advice explained fully and this ensures that even those who did not SMS can still benefit. Read more about this project here

Its something which Farm Radio International have been looking at in depth and have kicked off some discussions on their new Barza site.  

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