I support LeeHBabcock's view on 'Trust'. E-agriculture strategy does not have to be developed in isolation. The key stakeholders along the agricultural value chain need to be engaged throughout the process to ensure sustainability, value/return on investment, full ownership, ease of use, relevance of the initiative. ICT-enabled technologies/applications need to be deployed to solve issues/challenges or bridge gaps identified in the agricultural sector. But not to be used just for the fun of it. The goals of the e-agriculture must align with the agriculture sector goals. Roles and responsibilities need to be spelt out explicitly to ensure success.