Joseph Macharia

Joseph Macharia

Organization Founder Mkulima Young
Organization type Other
Organization role
Founder and Student
Country Kenya
Area of Expertise
Digital Agriculture and Entrepreneurship
Joseph Macharia an entrepreneur, farming enthusiast with extensive experience in the agribusiness sector, communication and organizational development. In August 2012, he founded Mkulima Young (“Young Farmer” in Swahili) which is a premier networking and marketing platform for smallholder farmers and players in the agricultural value chain in Kenya and East Africa at large. The basic platform is developed using a social network framework that enables farmers to interact with traders, retailers’ consumers and each other. The network encourages the emergence of a sustainable and fair marketplace, increased productivity through provision of farming information and increased profitability by reducing information asymmetry, e.g. in price and demand. He is an Ashoka Fellow for Social Entrepreneurship. Joseph has worked in various national (Kenyan) and international organizations specializing in food security projects, has been a regular contributor to Kenya’s Daily Nation newspaper and an Associate Board Member of KYEEMA. He is currently pursuing his PhD at the Queensland University of Technology’s Business School – Australia.

This member participated in the following Forums

Forum E-consultation on ethical, legal and policy aspects of data sharing affecting farmers

Day 2: Desired scenarios for a future where data-driven agriculture is successfully adopted by smallholder farmers

Submitted by Joseph Macharia on Wed, 06/06/2018 - 00:05

Desired scenarios – would be where smallholder farmers are making decision that are driven by the data. One scenario would be personalized farmers data base from their experience in farming which they will have documented using the current available artifacts such as smartphones or through social networking. My opinion on this is informed by the current changing farming practices (especially in Sub-Saharan Africa) where there is an increasing emergence of medium scale farmers that are now playing a major role in synthesizing information and data in their decision making and thus influencing other so called smallholder farmers to adopt their practices.

The rate adoption of the data-driven agriculture will depend on the value that the farmers perceive in it in achieving their goals.

How would the success look like – Farmers having ‘small-data’ either in their smart phones or any other digital artifacts that they are able to relate and help them in decision making. Then we will have other data either in private or government or other organizations that will work in synergy either for policy or business that farmers with capabilities may utilize.

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