Pablo Ramirez
| Organization type | Private Sector (Commercial Companies) |
|---|---|
| Country | United States of America |
Born in Colombia, South America. B.S. in Animal Science from University of LaSalle in Bogota (1992). Upon graduation worked for local and international NGO’s in coffee and other agricultural commodities mostly on implementation of sustainability programs at the farm level in Central and South America. In 2000, moved to Chicago to pursue a MBA at the University of Illinois and in 2004 to Texas for a Masters in Agribusiness at Texas A&M. Early in 2006, worked as a business analyst for JBS-Swift. In mid 2007, moved to Seattle to work for Starbucks as a Senior Financial Analyst for the international markets. Then moved to the Ethical Sourcing Manager position early in 2009, to manage the Cocoa and Tea ethical sourcing programs, stakeholder relationship for the coffee ethical sourcing program as well as the Farmer Loans program.
This member participated in the following Forums
Forum e-Agriculture: looking back and moving forward
Question 2 (opens 27 Nov.) What critical challenges persist in our field, and what is needed to overcome these challenges...
Submitted by Pablo Ramirez on Thu, 12/05/2013 - 06:38
This is so critical and I wonder if it has been formally proved that the levels of trust actually interfere in the quality of the information captured.
So much of the farmers' business and daily dealings are face to face that answering questions in a cell phone or tablet may not have the same importance or relevance in their minds..... just a thought...
But in our case, as members of a value chain we have been working on building trust for many years now, this should "hopefully" help with the quality of the data we are capturing...
So much of the farmers' business and daily dealings are face to face that answering questions in a cell phone or tablet may not have the same importance or relevance in their minds..... just a thought...
But in our case, as members of a value chain we have been working on building trust for many years now, this should "hopefully" help with the quality of the data we are capturing...
Question 1 (opens 25 Nov.) What are the main achievements in the area of ICT for agriculture and rural development...
Submitted by Pablo Ramirez on Mon, 11/25/2013 - 19:51
Hello Steph and forum,
I think the points Steph has brought up are key. In addition to what he mentioned I would add some thoughts:
a) We need to visualize a Logic Model/Theory of change that establishes desired outputs and outcomes for these technologies. Everyone involved in these applications should agree on where it needs to go, and what success looks like.
b) We should think precompetitively in order to make faster impact gains
c) What type of business intelligence data will help these farmers become better ones and how can we use this to improve their resiliency
d) The push-pull of information should reduce information asymetries. Measuring this will be critical as well.
I think the points Steph has brought up are key. In addition to what he mentioned I would add some thoughts:
a) We need to visualize a Logic Model/Theory of change that establishes desired outputs and outcomes for these technologies. Everyone involved in these applications should agree on where it needs to go, and what success looks like.
b) We should think precompetitively in order to make faster impact gains
c) What type of business intelligence data will help these farmers become better ones and how can we use this to improve their resiliency
d) The push-pull of information should reduce information asymetries. Measuring this will be critical as well.