surajit sinha
| Organization | SourceTrace Systems |
|---|---|
| Organization type | Private Sector (Commercial Companies) |
| Organization role |
Vice President- Marketing
|
| Country | India |
| Area of Expertise |
ICT in agriculture, Marketing, Strategic planning, Project formulation and implementation
|
15 + years working experience in marketing and project execution profile in enterprise mobility solution, agriculture mobile application, Financial inclusion, SaaS-based application and e-commerce domain. An agriculture graduate and Masters in business administration in agriculture, rural and co-operative .
Currently associated with SourceTrace systems implementation mobile solution for agriculture sustainability, smallholder’s farmer’s empowerment and ICT implementation in the Agriculture value Chain with both governments, small and large agribusiness organization, and development agencies.
Working towards ideas and models in implementing ICT especially SaaS based application for digitizing the agriculture value chain, traceability and various other modules in agriculture and rural areas.
For more Information about SAS based mobile technology in Agriculture and allied sector please visit : http://www.sourcetrace.com
This member participated in the following Forums
Forum Forum ICTs for Resilience
How should the use of ICTs best be integrated in resilience programmes or projects? (December 5th)
As the majority of food is produced by smallholders farmers,adopting ICT tools for resilience programs for smallholders farmers became a necessity.
Existing limitations like vagaries of climate , fluctuation of market price, information to latest technologies, market linkages and access to finance influence the adoption and selection of ICT tools.
ICT tools should not be the regional basis, it should be scalable so that large organization government bodies and private organization who are associated with smallholder farmers should adopt.
ICT tools which are used to share information to the farmers should also allow them to use that information, for their benefits. I have seen farmers are curious about the adoption of technologies provided they should able to use them for either increase in crop production, or access to markets and in turn generate income for their produce.
Tools should also cater to the large number of tribal farmers, hilly area farmers and who are remotely located and scattered .
There are existing technologies, like FM radio, usage of video, computers kiosks, etc. but the most important according to me, being the usage of mobile technologies. No Technology has made such a profound impact in such a short span of time as mobile technologies have done to human beings, especially to the people at the bottom of the pyramid, and engaged in the agriculture sector.
In order to target smallholder farmers spread across various location and to access the remotely located farmers and to empower them, cloud-based mobile application/solution became imperative.
The solution can be used to maps the farmers, crop, field etc., and helps to provide information and monitors activity related to the field, crop and various other agronomic practices, which will help them to ensure better food production and global market access.
We should evolve from traditionally based tools to a smartphone based application. Internet penetration and smartphone are increasing,hence adoption to latest technologies for any resilience projects for larger benefits became a necessity.
One tool which serves all.
Surajit