I am finalising a study on the role of the media (print and broadcast) in communicating agric information and below were some of the observations:

~~The success of agricultural development programmes in developing countries largely depends on the nature and extent of use of mass media in the mobilization of people for development Radio and Television have been acclaimed to be the most effective media for diffusing the scientific knowledge to the masses as they transfer modern agricultural technology to farmers in different geographical regions of the country. Mass media methods in agricultural information dissemination generally, are useful in:
• reaching a wide audience at a very fast rate
• they are useful as sources of agricultural information to farmers and as well constitute methods of notifying farmers of new developments and emergencies
• the radio for example, is relatively inexpensive medium to produce for its audience, and therefore enjoys a wide range of diffusion even among rural and less literate people who have access to fewer information resources (community radios in particular, where members are involved in content development)
• the media faces challenges which include lack of subject specialists, language barriers as most of the material is not available in the local languages and has to be translated