The reason the project was started was the promotion of local products as well as revitalising old professions such as black-smithing, embroidery, cooperage and also increasing profits for local communities of rural areas. The idea was developed by the board of LAG „Podbabiogórze“. Local product is very important both for LAG Podbabiogórze” and Leader Gränslandet. It shapes and reinforces the cultural identity of these areas. Local products very often become flagships of the regions. The common objective of cooperation project was to preserve and use natural, cultural and tourism resources in the regions of Podbabiogórze and Södermanland, Östergötland and Örebro and to develop various forms of active tourism and also organization of enterprises which promote local traditions and promotion. The main targets group were: non-governmental organizations, farmers and their families, folk artists, local leaders, local entrepreneurs. The added value of transnational cooperation project was developing territorial identity and raising awareness about cultural heritage.