In the last few years Hungarians have become more interested in healthy eating, as fresh and seasonal food has become more fashionable thanks to the promotion of local farm products by civil society. This trend is demonstrated by the rising popularity of farmers’ markets and food festivals, which have become more common in recent years. This change is the result of civil society’s endeavours to improve the way the local food system works, going back to 2007. As a result Hungarian society is today seeing the benefits of these changes, and the results can be seen in the lives of ordinary people. They have healthier diets, and increasingly choose local ingredients and shop at farmers’ markets.