Cecilia Blasco is the Executive Director of the Mexican NGO SmartFish Rescate de Valor. She joined the organization in 2016 and leads a committed, multi-disciplinary team. SmartFish focuses on unlocking market incentives for sustainably caught seafood, working on-the-ground with the fishers, seafood workers and fisher organizations, who are the users
and managers of natural resources and with seafood buyers, whose preferences have an impact on ocean ecosystems. Cecilia has over 20 years of experience working on solutions to address environmental degradation and enhance community well-being.