“What’s In a Name" an international webinar on different approaches to help people eat better
This two-hour webinar aims to reduce global misunderstanding about what we call the work we do. It will consist of short presentations of different approaches to help people eat better: Behaviour Change, Social Marketing, (Food and) Nutrition Education, and Health Promotion. Each presentation will define one approach, describe its essential processes, differentiate it from other approaches, and list its key elements and principles. The audience will initially complete a mini-survey, and will comment, question, discuss and vote during the webinar. They will also say if they would like further discussion to expand the concepts, debate their value, and move towards an integrated model. This webinar does not aim to instruct the world on nutrition education principles and processes, but to agree in outline on what is meant by the terms, distinguish between the approaches, identify common processes and values and hence strengthen the professional community by building shared concepts and clearing the ground for further discussion of impact and value.