Tools and tips

The FAO IYFF communications toolkit provides tools and suggestions for informing and engaging the public in family farming-related activities.  Read through the texts provided in this section for key messages and tips. Use the toolkit videos, photos and promotional materials to increase awareness and understanding of the challenges faced by family farmers and smallholders. Share these materials with community institutions such as schools, local farmers’ associations, and businesses. Make them available to local or national media outlets and government offices. 

Learn more about why family farming is important and help spread the word! 

Main messages
The main messages are designed to suggest key content for presentations, interviews and published material.

Promotional material
Help spread the word by downloading IYFF promotional material.  In this section you can find the official IYFF PowerPoint presentation (available in Arabic, Chinese, English, French, Spanish, Russian as well as Italian and Portuguese); the IYFF leaflet (available in the six FAO official languages, Portuguese, Hungarian and Turkish) and the IYFF brochure, Family Farmers - Feeding the world, caring for the earth (available in the six FAO official languages, Italian, Turkish and Hungarian).

Promotional video
This 2:42 min video produced for the launch of the IYFF is available in the six FAO official languages in addition to Italian and Portuguese. The video is also available with Slovak, Romanian and Turkish subtitles. The video gives an overview of what family farming is and why it is important.

Photo gallery
Our photographs document the many facets of family and smallholder farming (agricultural, forestry, fisheries, pastoral and aquaculture production among others) and highlight its socio-economic, environmental and cultural role. Visit our gallery and select the photos that would be useful to you. 

  2014 IYFF logo and guidelines    
Download the 2014 IYFF logo in low and high resolution (six official FAO languages as well as Italian, Portuguese, Slovak, Romanian, Turkish and Korean) and view the guidelines for its use.

This section offers key reading material on a range of family farming topics and issues for both the general reader and policy-makers.

Outreach suggestions
A brief list of suggested audiences and activities to target in outreach activities.