Community radio in support of family and smallholder farmers – FAO and the World Association of Community Radio Broadcasters (AMARC) join forces
In the context of the 2014 International Year of Family Farming (IYFF), FAO has joined forces with AMARC to launch an awareness campaign targeted at farmers’ organizations and the rural population. The main objective is to use community radio as a platform to share information with the farming community and involve them further in the discussion regarding the key role family farming plays in economic and social development. The campaign will start following the official launch of the IYFF on November 22nd in New York and is set to continue throughout 2014. It will consist of a series of radio programmes produced in connection with consultations, policy dialogues and events organized by FAO and AMARC in different regions.
The programmes, which last a total of 60 minutes, will be accessible to local radios through AMARC’s regional web platforms. Audio tracks will be easily downloadable together with additional documentation regarding the IYFF. To expand the reach of the campaign, a series of partnerships with development institutions, farmer associations and community media will also be promoted.
The messages will be recorded in English, Spanish and French. Individual radios will be encouraged to produce and broadcast in local languages depending on their requirements. The campaign’s main messages include:
- The IYFF and the contribution of family farming to the eradication of hunger.
- The role of communication and community media in family farming and as drivers for social change in rural areas.
- Results of family farming Regional Dialogues (Europe and Central Asia; Latin America and the Caribbean; Africa; Near East; and Asia and the Pacific), highlighting the importance of partnerships to end hunger.
The programmes will be broadcast through AMARC’s network in 42 countries with an estimated audience target of 60 million people. The campaign will continue during the IYFF in close collaboration with AMARC’s regional offices in Latin America, Asia and Africa and the regional platforms: Onda Rural, ComDev Asia and ComDev Africa.
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