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AMARC and FAO’s Awareness Campaign for the International Year of Family Farming
24 February 2014, Rome-- In the context of the 2014 International Year of Family Farming (IYFF), FAO and the World Association of Community Radio Broadcasters (AMARC) have launched an awareness campaign targeted at farmers’ organizations and the rural population. The main objective is to use community radio as a platform to share information with the farming community and involve them further in the discussion regarding the key role family farming plays in economic and social development. The campaign started last January and is set to continue throughout 2014. The programmes in English, Spanish and French are downloadable and accessible to local radios. This information campaign is part of the initiative “Communication and community media in family farming and food security”, which aims to facilitate dialogue between stakeholders and to promote communication as a major right for rural communities.

The following programme explains family farming’s contribution to food security and the eradication of hunger. Additionally, it introduces the main objectives of the 2014 IYFF.
9min. 18sec.

The following programme describes the role of communication and community media in family farming as drivers for social change in rural areas.
5min. 18sec.

The Regional Dialogues organized by FAO were conducted from October to December 2013. These aimed at better understanding the situation of family farming at the regional level and facilitate the discussion among different stakeholders, including civil society organizations, family farmers and government institutions.
14min. 50sec.

The following program presents a synthesis of programs 1 and 2 related to the role of communication and community media in support of family farming and hunger eradication.
7min. 46sec.
Topic(s): Agriculture & crops, Food Security, Rural or agricultural development
Produced by: FAO/AMARC
Reference: 10370