The Brazilian Society of Fruit Growing (Sociedade Brasileira de Fruticultura, or SBF) is a professional and scientific organization in Brazil dedicated to research, development, and dissemination of knowledge in fruit production and horticulture. The society brings together researchers, agronomists, horticulturists, and industry professionals working on fruit cultivation, breeding, pest management, post-harvest technology, and sustainable practices. SBF organizes conferences, workshops, publications, and training programs to promote innovation, share best practices, and support the development of Brazil’s fruit-growing sector. By fostering collaboration and scientific exchange, the society contributes to improving productivity, quality, and sustainability in fruit production across the country.