Alexander G. Flor

Alexander G. Flor

Organization University of the Philippines
Organization type University
Country Philippines

Dr. Alexander G. Flor is Professor of Information and Communication Studies at the University of the Philippines - Open University. Formerly UPOU Vice Chancellor for research and development, he was the founding Dean of the Faculty of Information and Communication Studies serving two terms (2004 to 2010). He served as Professor of Strategic Communication of the University of the Philippines Los Baños College of Development Communication. Dr Flor has authored the following books: eDevelopment and Knowledge Management (SEARCA, 2001); Digital Tools for Process Documentation (SEARCA, 2002); Ethnovideography (SEARCA, 2003); Introduction to Development Communication (UP Open University, 2003); Environmental Communication (UP Open University, 2004); Development Communication Praxis (UP Open University, 2007); and Developing Societies in the Information Age (UP Open University, 2009). Dr.Flor has worked as technical adviser in sixteen countries engaged by various development agencies and governments. 

This member participated in the following Forums

Forum Forum: "ICT and producer organizations" November, 2012

Question 2 (opens 14 Nov.)

Submitted by Alexander G. Flor on Thu, 11/15/2012 - 14:53

 

ITU’s Missing Link Hypothesis forwards that investments on last mile infrastructure development and utilization from the backbone should be made by agencies who deliver basic services such as health, agriculture, education etc.

This begs the question, will ICT technology and services ever be a viable investment destination for the agriculture sector. The agriculture sector is as informatized as other sectors. Hence investments will have to be made. Examples of these range from equipping extension services with digital tools to linking farm production with commodities trading. Nonetheless, can the farmer-producer and his organization be expected to readily make these investments? Hardly, because of the economies of scale are lacking. But there may be other reasons as well:

The commodity that ICT carries is information and knowledge. Indeed, money values can now be attached on this vital commodity, but their nature is ephemeral, not material. Information and knowledge are intangible. Hence, there is lesser propensity to invest in them.

Producers’ associations may have a knowledge dimension. However, they are not yet knowledge organizations since the commodities that they deal with are actual produce, i.e., rice, corn, vegetables, bananas, coffee, etc. Thus, information and knowledge fall way below their list of investment priorities compared to fertilizers, tractors, barns and post-harvest facilities. (Not too long ago, development agencies also had information and communication divisions way below their list of critical units for program planning and budgeting.)

Third, ICT is considered both as a development sector and a development theme. As a theme, it is considered a public good, a utility, and its funding is relegated to public agencies. Up to now, farmers associations still depend on the government for the construction of farm to market roads.

But then again, I may be wrong and contradicted by on-the-ground developments as we upload these posts.

Submitted by Alexander G. Flor on Wed, 11/14/2012 - 13:45

I would certainly be very interested in reading your answers to the above question. My experience says that producer organizations, as a body, do not invest in ICT beyond the usual office hardware (w/bundled software suite used for reporting, documentation and record keeping) and bandwidth for messaging and collaboration. However, individual members do invest in hardware (mostly mobiles and laptops) and Internet services to access information and engage in communication (much of it, non-agricultural). And they share this information with fellow producers, particularly with farmer leaders and their networks.

Please prove me wrong by citing real life cases. 

Question 1 (opens 12 Nov.)

Submitted by Alexander G. Flor on Tue, 11/13/2012 - 13:25

Peter has a point. The rural-urban dichotomy may not be that appropriate when we look at ICT and producer's organizations from a climate change lens. In reality, extreme weather events may lower food production in some areas but may also increase production in some areas. Communities that are in the direct path of a typhoon may suffer immense crop damage, but provinces in the periphery benefit from the added rainfall. And a typhoon doesn't distinguish between a rural, a peri-urban, or an urban community

A more relevant factor may be vulnerability or resiliency (at the other end of the continuum). Hence, the appropriate question would be, how does ICT enable climate change adaptation in high risk, vulnerable communities.

Submitted by Alexander G. Flor on Tue, 11/13/2012 - 13:07

Glad to see you here, Anandaraja. It may be part of Benefits 3 and 6 but perhaps we should include "Capacity Development of Individual Members and the Association as a Whole" as another benefit if only to highlight its importance.

Submitted by Alexander G. Flor on Tue, 11/13/2012 - 12:54

Nicely put, Lalaine. These points are mirrored in Module 8 of the the World Bank's ICT in Agriculture Sourcebook, which is downloadable. I wonder if you can share personal experiences of farmer's organizations working better with ICT.

Submitted by Alexander G. Flor on Mon, 11/12/2012 - 16:13

Hi, Bry. I guess the case that you shared with us highlights the difference between producers and resource managers, particularly in the marine or fisheries sector. Marine products are harvested but need not be produced or cultured. Nevertheless, producers need to become resource managers and vice versa since the link between food security and resource management has been underscored in these times of climate variability, extremes and uncertainty. The sharing and reuse of climate change knowledge through ICT may facilitate in the convergence of roles among producers and resource managers.

Submitted by Alexander G. Flor on Mon, 11/12/2012 - 15:38

Hi, Adrian. Ten years ago, an FAO Expert's meeting held in Bangkok declared that information and communicati0on technology has elements of both: the old and the new; the conventional and the sophisticated; the analog and the digital. Hence, we still consider community radio as ICT. Nevertheless, you know as well as I do that 10 out of 10 farming households in the Philippines have mobile phones. We can assume that among farmer's associations, the majority of its members carry mobile phones in their back pockets or skirt pockets.

Submitted by Alexander G. Flor on Mon, 11/12/2012 - 15:25

Thanks for bringing this up, Andy. I do recall that Busuanga was one of the first pilots for the Tambili Project sponsored by UNESCO and DANIDA during the nineties. Tambuli (or conchshell) has been touted as an early ICT success story. The project concept was to provide small farming and fishing communities with low-cost, low-powered FM transmitters that would generate localized community radio programming and would become the voice of farmers' associations, mother's clubs and out of school youth. The project was headed by veteran rural farmcaster Ka Louie Tabing? Based on your post, it appears that it wasn't that effective. Is that the case?

Submitted by Alexander G. Flor on Mon, 11/12/2012 - 15:11

In addition to the organizations that Michael mentioned, I would include resource governance associations as well as federations(i.e. an organization made up of organizations or a network of networks). In the Philippines we have Irrigators Associations, Protected Area Management Boards, Watershed Management Councils representing the former and local, municapal and provincial Agriculture and Fisheries Councils representing the latter. Resource governance associations made up of producers serve a self regulating function particularly in resource poor or limited areas. Their role as such have been highlighted in recent years due to extreme weather events such as drought and floods. And it has been demonstrated, time and again, that ICT, ranging from the humble rural radio to the 3G mobile phone, has assisted their members in sharing El Nino forecasts, disaster alerts, even adaptation strategies such as crop diversification.  

Forum Forum: "Using ICT to enable Agricultural Innovation Systems for smallholders" September, 2012

Question 3 (opens 24 Sept.)

Submitted by Alexander G. Flor on Tue, 09/25/2012 - 13:07

 

ICT for Knowledge Generation: The International Rice Research Institute (IRRI) has developed a decision support system (DSS) mobile app for android phones called Nutrient Management System that helps farmers make decisions on fertilizer usage in his/her crop. IRRI is now expanding this DSS into a Rice Cropping Management System that comprehensively covers rice production cultural management practices from seed to seed factoring in climate variability and extremes.

Challenge: The system still requires an intermediary, the agricultural extension worker, who assists in inputting information required by the DSS on the mobile phone as well as interpreting and contextualizing the decision/options provided by the app. Additionally, android phones are still a luxury even for extension workers.

ICT for Knowledge Documentation and Sharing: The Southeast Asian Regional Center for Graduate Study and Research in Agriculture (SEARCA) conducted the Focused Food Production Assistance to Vulnerable Sectors Project in 2010-2011. A component of that project trained members of indigenous tribes to video capture their local and indigenous agricultural best practice using a Nokia 5230. 

Challenge: The video clips were supposed to be uploaded on YouTube but there were issues raised against open access of indigenous knowledge. Hence, these were instead stored in a content management system with limited access and data security features. 

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