Alliances for Action: Guide for export promotion
Guide for public and private actors on how to facilitate successful alliances for agrifood export and promotion
Year of publication2022
AuthorFAO-ITC
PublisherFAO
AbstractThis guide presents a step-by-step approach to assist development practitioners, national authorities and the private sector in facilitating the development of export promotion programs through building multi-stakeholder value chain (VC) alliances to compete in international markets. The guide draws from the Alliances for Action (A4A) approach, which was developed by the International Trade Centre (ITC). A4A has been proven to be effective in mobilizing VC and supporting participants in an ecosystem around a shared purpose to transform VC performance in terms of competitiveness, value addition, and export growth, among other targets. This helps practitioners and value chain stakeholders understand the critical steps and processes in the establishment of successful alliances, which lead to product upgrading, the establishment of new market outlets, and the promotion of sustainable production and consumption.
Available inEnglish
ThemeContemporary Global Issues
Product typeBook (stand-alone)
ISBN978-92-5-136558-8
Areas of workEmerging Trends, Challenges and Opportunities
Keywordsagrifood sector; export promotion; alliances; value chain governance; capacity development; investment
