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Building responsible value chains for tropical fruits: join a network that drives positive change!

Tropical fruit value chains generate export earnings and livelihoods in many producing countries and form a part of a healthy diet for many people. However, the sector is facing sustainability challenges exacerbated by the COVID-19 pandemic. Businesses can play a key-role in addressing these challenges. By engaging in responsible business conduct, they can improve their resilience to shocks while contributing to positive developmental impacts.

However, global value chains are complex and involve many different actors. Multi-stakeholder co-operation and dialogue are needed. FAO is, therefore, launching the project 'Building responsible global value chains for the sustainable production and trade of tropical fruits’.


The initial focus will be on avocados and pineapples, which are among the most traded tropical fruits. Participation is open to enterprises, trade associations and producer organizations. Government and civil society actors will also participate.
The project will capitalize on experiences of implementing the CFS Principles for responsible investment in agriculture and food systems and the OECD-FAO Guidance for responsible agricultural supply chains and of facilitating the World Banana Forum.

Benefits of joining

  • Businesses that implement internationally endorsed standards will be well-positioned to deal with shocks, meet sustainability expectations of governments and civil society groups and prevent consumer backlash.
  • Applying internationally endorsed guidance along value chains will also contribute to the achievement of many Sustainable Development Goals.
  • The project will provide a safe space for business to discuss successes and challenges, share experiences and learn from others.
  • Participants will have the opportunity to help define shared expectations about sustainability performance in the tropical fruit sector and demonstrate their commitment to responsible business conduct.

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Find out more

Interested in joining the project or learning more? Please contact us:

Mr Pascal Liu [email protected]
Mr Jesper [email protected]
Markets and Trade Division 
Food and Agriculture Organization of the United Nations
Via delle Terme di Caracalla 
00153 Rome, Italy