Mashakel wa Houloul highlights environmental, agricultural, economic, social and daily encountered problems that challenge the development of rural communities. It promotes awareness about the adoption of sustainable practices, the preservation of the cultural and natural heritage of the MENA and the important roles youth and women can play in rural areas.
Mashakel wa Houloul aims at promoting alternative ways of living by integrating scientific research on the challenges faced by rural communities and their solutions with an entertaining approach including illustrations, animated videos and ethnographic  to deliver our messages in an easy way targeting all people regardless of their educational level.
Mashakel wa Houloul seeks to collaborate with other initiatives that share the same values and orientations for the purpose of creating a common ground aimed at spreading awareness, promoting alternative ways of living and promoting initiatives and activist parties that could motivate and mobilize people to get involved in the development process instead of passively accepting situations.