This module assesses the ability of households to market their production, taking into account physical access to markets, the organization to obtain advantageous sales conditions, and the diversity of marketing channels used.
Contribution to resilience
Well-organized farmers connected to diverse marketing channels are more resilient because they benefit from greater bargaining power, share resources, and spread risks. Regular access to diverse outlets helps secure incomes, adapt production to economic opportunities, and cope more calmly with market fluctuations or local crises. Good integration into marketing channels thus strengthens the economic stability of farming households and supports the sustainability of their production systems. Moreover, certification can open access to higher-value markets and encourage sustainable practices.
Collected information
- Level of marketing and self-consumption by type of agricultural activity
- Collective organization for marketing
- Pricing
- Proximity to the physical market
- Types and diversity of sales channels
- Profitability of sales activities
- Engagement in certification processes
- Measures taken to add value, maintain high quality, and/or reduce losses in your crops and products
- Gender of the household member in charge of selling agricultural products
- Satisfaction with access to markets for the sale of agricultural products
- Satisfaction with the amount of income generated from the sale of agricultural products and current sales conditions
