Highlights

4 Betters
Learn about the FAO Strategic Framework 2022-2031
Stories
Events
First virtual fair +Rural +Digital: Promoting the integration of the rural world
Hybrid Event, 16/11/2022 - 17/11/2022

Day 1 - First virtual fair +Rural +Digital: Promoting the integration of the rural world
Day 2 - First virtual fair +Rural +Digital: Promoting the integration of the rural world
Background
In September 2020, the Food and Agriculture Organization of the United Nations (FAO) and the World Tourism Organization (UNWTO) signed a Memorandum of Understanding to support countries in promoting strategies to generate non-agricultural income that are linked to the characteristics of rural communities with competitive advantages in providing these types of tourism services, while seeking to take advantage of their tangible and non-tangible attributes. In addition, at the global level, FAO has defined one of its lines of work as providing support and assistance to countries to expand access and use of digital tools in agri-food systems and rural territories, which included the launch, in late 2020, of the 1000 Digital Villages programme.
In April 2021, our region launched this initiative based on on-going rural tourism experiences, promoting the marketing and sale of tourism services in coordination with other agri-food systems, and linked with rural tourism programmes and projects already in development.
1000 Digital Villages for Latin America and the Caribbean is focused on supporting the digital transformation of rural areas, representing a strategic opportunity to bring together those who share common interests and seek a space for connection. This initiative is the beginning of a process that will allow progress towards better forms of production and exchange in the vast and dynamic rural areas of the region.
Objective
The FAO has organized the first virtual fair “+Rural +Digital: Promoting the integration of the rural world” to discuss the challenges and expectations of the digital transformation of the rural world, a process that shows benefits and also inequalities. +Rural +Digital is a call to strengthen the technological changes that allow the insertion of rurality in virtual networks of production and collaboration.
Participants
The +Rural +Digital fair is an event that will bring together an extensive network of actors from the public, private, financial, academic and community sectors, interested in participating in a broad collaborative space in which everyone feels included.
Event Agenda
Day one, Wednesday 16th November 2022
TIME (Santiago, Chile) |
ACTIVITY |
11:00 – 11:05 |
Welcome |
11:05 – 11:15 |
Opening |
11:15 – 12:30 |
Roundtable 1: Political dimension of the digital transformation of the rural world: Progress and challenges |
12:30 – 13:50 |
Satellite activity: Digital Marketing Course |
13:50 – 15:00 |
Free |
15:00 – 16:20 |
Roundtable 2: Digitization in rural áreas: Balances and experiences from Family Agriculture |
16:20 – 16:30 |
Closing of the first day |
Experience pavilion: open 24 hours a day |
|
Virtual classroom: open 24 hours a day |
Day two, Thursday 17th November 2022
TIME (Santiago, Chile) |
ACTIVITY |
11:00 – 11:10 |
Welcome |
11:10 – 12:30 |
Roundtable 3: International experiences of digitization of the rural world
Organized with the support of the The "South-South Cooperation: Digital Transformation and Innovation in Agriculture" project |
12:30 – 14:00 |
Satellite activity: Virtual Community of Young Rural Tourism Entrepreneurs (closed activity) |
14:00 – 15:00 |
Free |
15 – 16:20 |
Roundtable 4: Approaches to accelerate digitization in food systems and rural territories in Latin America and the Caribbean |
Closing of the second day |
|
Experience pavilion: open 24 hours a day |
|
Virtual classroom: open 24 hours a day |
Documents
Access the virtual fair
Official Website
Roundtable 1 - Political dimension of the digital transformation of the rural world: Progress and challenges
Roundtable 2 - Digitization in rural areas: balances and experiences from Family Agriculture
Digital Marketing Workshop
Roundtable 3 - International experiences of digitization of the rural world
Roundtable 4 - Approaches to accelerate digitization in food systems and rural territories
Live the Yunguilla experience
The Chanchamayo route
Costa Rica promotes rural community tourism and digitization
Digital rural tourism in the Dominican Republic
Contact
Contact
Ricardo Rivera
Communicator Regional Initiative Hand-in-Hand towards prosperous and inclusive rural societies
FAO Regional Office for Latin America and the Caribbean
Catalina Acosta
Assistant in communication and network management
FAORLC
Regional Representative

Regional Representative
Mr. Mario Lubetkin has been Assistant Director General and FAO Regional Representative for Latin America and the Caribbean since 1 August, 2022.
Key Documents
Publications

How to use antibiotics effectively and responsibly in poultry production - for the sake of human and animal health
2024
The use of antibiotics and thus the threat of antimicrobial resistance (AMR) can be reduced by adopting the right husbandry practices. This publication provides practical tips to the livestock producer aiming at improving animal health and hence the reduced use of antibiotics
FAO's four priorities in Latin America and the Caribbean
In depth
Global
Multimedia
Official video Regional Overview 2024
04/02/2025
FAO's 80th anniversary - 365 days of action
01/01/2025
FAO Brief - 9 December 2024
04/12/2024
In this episode: FAO calls for urgent agricultural aid to the Democratic Republic of the Congo amid the severe food insecurity in the country; a new FAO report offers guidance on integrating nutrition goals into international food trade policies; and, in Riyad, Saudi Arabia, FAO joins global call...