First virtual fair +Rural +Digital: Promoting the integration of the rural world

Day 1 - First virtual fair +Rural +Digital: Promoting the integration of the rural world

Day 2 - First virtual fair +Rural +Digital: Promoting the integration of the rural world

 

 

Background

In September 2020, the Food and Agriculture Organization of the United Nations (FAO) and the World Tourism Organization (UNWTO) signed a Memorandum of Understanding to support countries in promoting strategies to generate non-agricultural income that are linked to the characteristics of rural communities with competitive advantages in providing these types of tourism services, while seeking to take advantage of their tangible and non-tangible attributes. In addition, at the global level, FAO has defined one of its lines of work as providing support and assistance to countries to expand access and use of digital tools in agri-food systems and rural territories, which included the launch, in late 2020, of the 1000 Digital Villages programme.

In April 2021, our region launched this initiative based on on-going rural tourism experiences, promoting the marketing and sale of tourism services in coordination with other agri-food systems, and linked with rural tourism programmes and projects already in development.

1000 Digital Villages for Latin America and the Caribbean is focused on supporting the digital transformation of rural areas, representing a strategic opportunity to bring together those who share common interests and seek a space for connection. This initiative is the beginning of a process that will allow progress towards better forms of production and exchange in the vast and dynamic rural areas of the region.

Objective

The FAO has organized the first virtual fair “+Rural +Digital: Promoting the integration of the rural world” to discuss the challenges and expectations of the digital transformation of the rural world, a process that shows benefits and also inequalities. +Rural +Digital is a call to strengthen the technological changes that allow the insertion of rurality in virtual networks of production and collaboration.

Participants

The +Rural +Digital fair is an event that will bring together an extensive network of actors from the public, private, financial, academic and community sectors, interested in participating in a broad collaborative space in which everyone feels included.

 

Event Agenda 

Day one, Wednesday 16^th November 2022

TIME (Santiago, Chile)	ACTIVITY
11:00 – 11:05	Welcome
11:05 – 11:15	Opening
11:15 – 12:30	Roundtable 1: Political dimension of the digital transformation of the rural world: Progress and challenges
12:30 – 13:50	Satellite activity: Digital Marketing Course organized with the support of FAO Training
13:50 – 15:00	Free
15:00 – 16:20	Roundtable 2: Digitization in rural áreas: Balances and experiences from Family Agriculture
16:20 – 16:30	Closing of the first day
Experience pavilion: open 24 hours a day
Virtual classroom: open 24 hours a day

 

Day two, Thursday 17^th November 2022

TIME (Santiago, Chile)	ACTIVITY
11:00 – 11:10	Welcome
11:10 – 12:30	Roundtable 3: International experiences of digitization of the rural world   Organized with the support of the The "South-South Cooperation: Digital Transformation and Innovation in Agriculture" project
12:30 – 14:00	Satellite activity: Virtual Community of Young Rural Tourism Entrepreneurs (closed activity)
14:00 – 15:00	Free
15 – 16:20	Roundtable 4: Approaches to accelerate digitization in food systems and rural territories in Latin America and the Caribbean
Closing of the second day
Experience pavilion: open 24 hours a day
Virtual classroom: open 24 hours a day