Generally speaking, CLCPRO's aim in terms of communication is to develop its visibility and to support its member countries in strengthening their communication capacities. Thus, and within the broader framework of the FAO's communication strategy, of which CLCPRO is a statutory body, its regional communication strategy established by its member countries in 2012 is based on the following objectives: 

General Objective 

CLCPRO's regional communication strategy for locust control is integrated into and supports its permanent missions and activities and aims to establish the visibility of CLCPRO's regional and international action. 

Specific Objectives 

1. Consolidate and develop CLCPRO's institutional visibility among technical partners, regional institutions and the donor community (advocacy) and thereby consolidate its relevance and credibility. 
2. Step-up the promotion of the preventive approach to Desert Locust control and of CLCPRO's regional action, and in particular that of a global approach to locust control including environmental protection, human health and the impact on economies, as well as to enhance research activities.
3. Continue to improve the quality and quantity of information flows and the dissemination of data, for better decision-making by governments (concept: 'linking information and decision making').
4. Provide strategic and technical communications support to member countries. 

In application of this strategy, CLCPRO is currently developing a communication plan as part of Phase II of the EMPRES programme that it is implementing in the Western Region with its ten member countries. More specifically, this involves, for example : 

• To improve, regularly update and maintain CLCPRO's institutional website.  
• To provide dedicated regional training for communication officers from national locust control units in order to have a common approach at regional level in terms of communication. 
• To support national locust control units in preparing/updating their national communication plan.
• To prepare communication tools such as leaflets and multilingual brochures
• To prepare, in consultation with FAO headquarters, messages on current activities and their successes and challenges, to be published on the FAO website. 

During a locust crisis, special events may be added to provide ongoing communication on the management of a control campaign:  

• Prepare messages to be relayed at national level;  
• Draft press releases in consultation with FAO headquarters; 
• Organise press conferences; 
• Continuously update the CLCPRO website on developments in the locust situation and the control campaign.