Fair Planet is a non-profit organization partnering with several private seed companies with a mission to develop a vital agriculture business economy in rural areas of Africa, increase food security and provide new economic opportunities to smallholder farmers in developing countries, through access to high-quality seed varieties and training for improved farming practices. Together with Haramaya University, Ethiopia, and the Ethiopian Ministry of Agriculture, and in cooperation with private seed companies, they have developed a unique extension model since 2012. Core components include technology transfer and capacity development of local experts and trainers; local teams continue training the farmers to implement improved production practices. As a result, more than 16,000 smallholder farmers in the project regions have increased food production and received better nutrition due to better seeds and improved farming practices. In some cases, yields have increased dramatically: 4 times greater in tomato, and 8 times greater in hot pepper. The Fair Planet initiative helps develop a vital agriculture business economy in rural areas of Africa and provides interesting and profitable work for young people looking for better opportunities in their own country.