The Ministry of Agriculture, Marine Fisheries, Rural Development, Water and Forestry, in collaboration with several related government agencies, has implemented the ‘Green Morocco Plan’ (Plan Maroc Vert) since 2008. The main objective was to enhance economic and social performance of the agricultural sector based on mobilization of public and private investments. One pillar of the plan addresses farmers operating at small or very small scale and is structured around three axes: (1) reconversion of agricultural systems towards high-value crops: (2) agricultural intensification; and (3) diversification projects, such as projects supporting production of honey or medicinal plants. To date, 985 projects have been launched targeting 733,000 small-scale farmers. Activities included, inter alia, the plantation of 388,000 ha of olive, fig, and almond trees and cactus; the installation of 417 processing units (e.g. for crushing and drying); irrigation facilities, water points for livestock and other infrastructure. Key outcomes and lessons learned include increased income of farmers; better representation of farmers through federations participating in regional and national steering and decision-making committees; appreciation of local agricultural products and traditional know-how; increased awareness among the general public of the value of local products; and facilitation of their marketing, both nationally and internationally.