Since 2017, the Government of Indonesia, in collaboration with the Faculty of Agriculture, Brawijaya University, Malang, East Java, has created awards with the aim to encourage and acknowledge farmers’ participation in the conservation and use of local germplasm, including breeding activities. Two categories of awards are available: one for farmer-breeder and a second one for local government units where a high number of local varieties has been registered and utilized and/or developed. Farmers and local governments from all provinces of Indonesia qualify for nomination. As a result, farmers’ active participation in collecting, conserving and using germplasm for breeding activities has become more attractive for farmers and local governments alike.